Privacy Policy

1. Introduction

MADS Marketing Analytics Data Solutions (“MADS”, “we”, “our”, or “us”) is committed to protecting the privacy, security, and responsible handling of professional and business-related data processed through our platform, analytics systems, and services.

This Privacy Policy explains how we collect, use, process, store, and protect information when individuals or organizations interact with our website, analytics platforms, market intelligence tools, and revenue engineering services.

2. Information We Collect

2.1 Business Contact Information

• Full name
• Business email address
• Company name
• Job title
• Department
• Business phone number
• Professional social profiles
• Company domain

2.2 Firmographic Data

• Company name and domain
• Industry classification
• Employee size
• Revenue range
• Headquarters location
• Operational regions

2.3 Technographic Intelligence

• CRM platforms
• Marketing automation systems
• Website technologies
• Cloud infrastructure
• Analytics tools

2.4 Behavioral Insights

• Website visits
• Content engagement
• Campaign responses
• Platform activity metrics
• Event participation

3. How We Use Information

• Provide lead generation and analytics services
• Deliver market intelligence insights
• Improve outreach strategies
• Enable segmentation and predictive modeling
• Maintain system security
• Improve product development

4. Data Sources

• Publicly available professional information
• Business directories
• Client-provided datasets
• Industry research sources
• User-submitted information

5. Data Sharing

MADS does not sell personal data to third parties.

• Provide services to authorized clients
• Work with infrastructure partners
• Comply with legal obligations

6. Data Protection

• Secure infrastructure
• Access control systems
• Encryption where applicable
• Monitoring and logging

7. Data Retention

Information is retained only as long as required to provide services and comply with legal obligations.

8. User Rights

• Access stored information
• Request correction of inaccurate data
• Request deletion where applicable

These rights may apply under GDPR, CCPA, and other applicable regulations.

9. Cookies

Cookies may be used to improve website functionality and analyze traffic.

10. International Data Transfers

Because MADS operates globally, data may be processed across multiple jurisdictions.

11. Third-Party Links

MADS is not responsible for privacy practices of external websites.

12. Policy Updates

This policy may be updated periodically.

13. Contact

MADS Marketing Analytics Data Solutions
Email: legal@madsb2b.com
Website: www.madsb2b.com

14. Data Ethics Commitment

MADS supports responsible and ethical data practices while helping organizations build predictable revenue systems.